BroomDesk vs Automaid
Launch27 became Automaid in May 2026. Their prices are not on their own page, so ours are second hand and labelled that way.
Prices seen on August 3, 2026 in a third-party guide at bizzly.net, not on Automaid's own page. Open the page we read and check it against this one.
BroomDesk
Software for cleaning companies on a flat monthly price: recurring scheduling, booking and price-calculator widgets for your own site, quotes and invoices with online payments, payroll, routes, a phone app for cleaners that keeps working without signal, and on the top plan an AI receptionist that texts back missed calls. Unlimited team members on every plan.
Automaid, formerly Launch27
Automaid is the product formerly sold as Launch27. The rebrand is the one fact on this page with a primary source: a PR Newswire announcement dated May 20, 2026 says the same product and the same company, Fullsteam Software Holdings of Auburn, Alabama, now trades as Automaid.
What we verified: The rebrand, from the announcement. The prices below are not verified. We read them in a third-party guide on August 3, 2026 and every one of them is labelled as reported.
| Plan | Price | What that covers | Source and date |
|---|---|---|---|
| Starter | $29/mo | Unlimited team members. $290 a year on annual billing. | broomdesk.com/pricingChecked August 3, 2026 |
| Pro | $59/mo | Unlimited team members. $590 a year on annual billing. | broomdesk.com/pricingChecked August 3, 2026 |
| Business | $99/mo | Unlimited team members. $990 a year on annual billing. | broomdesk.com/pricingChecked August 3, 2026 |
| Plan | Price | What that covers | Source and date |
|---|---|---|---|
| Base | $75/mo (reported) | $765 a year reported. Unlimited users and unlimited bookings advertised. | bizzly.net, a third-party guideChecked August 3, 2026 |
| Pro | $150/mo (reported) | $1,530 a year reported. Unlimited users and unlimited bookings advertised. | bizzly.net, a third-party guideChecked August 3, 2026 |
| Plus | $299/mo (reported) | $3,049.80 a year reported. Unlimited users and unlimited bookings advertised. | bizzly.net, a third-party guideChecked August 3, 2026 |
Every figure in this table is second hand. It comes from a guide written by someone else, not from Automaid. Treat it as a starting point for the question you ask them, not as their price list.
Pricing model: All tiers advertise unlimited users and unlimited bookings, according to the third-party guide we read. We could not confirm any of the prices on the vendor's own page.
How solid these numbers are
Edge: Even- BroomDesk
- Our prices are on our own pricing page, and this page links straight to it.
- Automaid
- The prices in the table come from a third-party guide, not from Automaid. Treat every one as unconfirmed until they tell you themselves.
Better for: Nobody. This row is a warning about our page, not a point against their product.
Pricing model
Edge: Even- BroomDesk
- Flat monthly price with unlimited team members.
- Automaid
- Every reported tier advertises unlimited users and unlimited bookings.
Better for: Even, as far as we can tell. If unlimited users is your requirement, both of us answer it.
Reported entry price
Edge: BroomDesk- BroomDesk
- Starter is $29 a month, Pro is $59, Business is $99.
- Automaid
- Base is reported at $75 a month, Pro at $150, Plus at $299.
Better for: BroomDesk on the reported numbers, at every tier. If those numbers are wrong, so is this row, which is exactly why they are labelled.
What the price includes
Edge: Even- BroomDesk
- The plan list on our pricing page, from booking widgets and recurring scheduling on Starter through to the AI receptionist and inspections on Business.
- Automaid
- Not verified. We did not reach a vendor feature list, so this page does not describe one.
Better for: Ask them for a current feature list and price list in the same email. If the answer differs from this page, believe the answer.
A comparison page with nothing good to say about the other product is an advertisement. Here is what Automaid does better or cheaper than we do.
Unlimited users, same as us
Every reported tier advertises unlimited users and unlimited bookings. Our flat-price argument does not separate us from them on the seat question.
Trust their quote over our table
We could not read Automaid's own pricing page. If the price they quote you is lower than what we printed, believe them, not us, and tell us so we can correct this page.
We are new and we have nothing to show you
BroomDesk launched in 2026. There are no customers yet, so there are no reviews, no case studies and no names on this page. Wanting software other cleaning companies already run is a fair reason not to pick us.
Choose Automaid if
- You already ran Launch27 and you want to stay with the same product under its new name.
- They quote you a price that beats ours for the work you actually do. The reported figures here may be out of date.
Choose BroomDesk if
- You want a price you can read on a public page before you speak to anyone.
- You want the pieces on our pricing page, routes and payroll and the receptionist, inside one subscription.
This is the thinnest of the five comparisons, and it should read that way. One primary source for the rebrand, and a set of prices we read in a third-party guide on August 3, 2026, nowhere near the vendor's own page. Ask Automaid for their current price list and hold this page to it.
Launch27 became Automaid. Same product, same company: Fullsteam Software Holdings of Auburn, Alabama.
PR Newswire announcement dated May 20, 2026, checked August 3, 2026
All tiers advertise unlimited users and unlimited bookings, as reported by the third-party guide.
bizzly.net, a third-party guide, checked August 3, 2026
There are no customer quotes, star ratings or company logos on this page. BroomDesk has no customers yet, so there is nothing real to show, and we would rather leave the space empty than fill it with something we made up. The same rule governs every number above.
The short version
We will not pretend to a certainty we do not have. If Automaid publishes prices on their own site, or sends you a quote, that beats everything in the table above. Send it to us and this page changes.